About the CEO

M. Umer Farooq (AKA Umar Joya) is a dynamic entrepreneur, digital strategist, and business leader with a global footprint in marketing and eCommerce. He is the Founder & CEO of Joyful Marketing Solutions LTD, a results-driven digital marketing agency headquartered in Lahore, Pakistan, serving clients worldwide.

With years of hands-on experience in performance marketing, branding, and growth strategy, Umer has successfully helped businesses scale across competitive markets. He is also an Ex Co-Founder of Dott Scale, a USA-based digital marketing agency, where he played a key role in building scalable marketing systems and driving measurable ROI for international clients.

In addition to his marketing ventures, Umer is the Owner of Just Option LLC, a United States–based eCommerce network focused on building and managing online brands through data-driven strategies and innovative business models.

As a visionary leader, Umer Joya believes in combining creativity with analytics to deliver impactful digital solutions. His mission through Joyful Marketing Solutions LTD is to empower businesses—startups and enterprises alike—to grow sustainably, dominate their niche, and achieve long-term success in the digital landscape.